Meet the Team

The CODA team combines technical expertise, unrivalled sector knowledge and years of business experience to offer a superior product and exceptional service.

  • Daniel Shields, Chairman

    Daniel Shields


    Dan is one of the founders of Fonebak, Europe’s most successful mobile phone recycling scheme. Now AIM listed as Blancco, Dan helped grow the company from zero to circa £30m revenue in only three years. Now Dan leads CODA and bring 18 years of experience at the heart of the green economy to the business along with a passion for the triple bottom line and the emerging energy internet.

  • Chris Jones, Chief Operations Officer

    Chris Jones

    Chief Operations Officer

    Chris has been leading large-scale energy reduction projects since qualifying as an electrical engineer in 2002. Over that last 20 years, Chris has designed and implemented numerous energy saving technologies and managed many smart-metering, lighting and automation roll-outs for major retailers, banks and logistics companies around the UK.

  • Gordon Shields, Non-Executive Director

    Gordon Shields

    Non-Executive Director

    Gordon founded his first business in 1979 and quickly adopted the challenge of making environmental excellence part of everyday business. During his 35 years in the industry, Gordon has received much recognition for his expertise in developing cutting-edge environmental management capabilities and creating successful businesses.

  • Arthur Crocker (ACA), Chief Financial Officer

    Arthur Crocker ACA

    Chief Financial Officer

    Arthur’s career background includes extensive experience in early-stage businesses, IPO, public company takeover and mergers and acquisitions. Arthur also worked with PwC for 14 years and has spent more than a decade in C-suite positions with prestigious technology and environmental businesses.

  • Dan King, Senior Electrical Engineer

    Dan King

    Senior Electrical Engineer

    Dan joined CODA in 2017, bringing with him 14 years of electrical contracting experience and specialist knowledge of fire and intruder alarms. Having spent much of his career working on large commercial and industrial sites, Dan brings invaluable insight to the team as well as crucial engineering skills.